Vaider Group, JRE and Puklavec Family Wines Present RE.vine, the Red Dot 2026 Award-Winning Bottle, in Its First Commercial Use on the Wine Market
Cologne, May 4, 2026 – Vaider Group, a premium glass packaging manufacturer, together with JRE – Jeunes Restaurateurs and Puklavec Family Wines, presented the RE.vine bottle at the JRE Congress in Cologne as the result of a multi-year collaboration between the partners. The 100% carbon-neutral bottle has become the container for the wine Trois Femmes, which is already included in the offering of selected restaurants.
From the Paris manifesto to the launch at the JRE Congress in Cologne
The project originates from the sustainability manifesto “A Toast to a Sustainable Tomorrow,” which Vaider Group and JRE, together with leading representatives of the wine industry, signed at the JRE Congress in Paris in 2024. The manifesto set a clear starting point: the wine industry must systematically reduce the carbon footprint of packaging, with the bottle being one of the key contributing factors.
Packaging can account for up to 40% of the total carbon footprint of wine, which makes the transition to lighter and low-carbon solutions crucial for achieving real environmental impact. The goal of the manifesto was not only to develop a new product, but to concretely reduce the carbon footprint of packaging in practice and to connect producers, winemakers and restaurateurs. The RE.vine project represents the first concrete implementation of the goals set out in this manifesto.
Continuity of collaboration: from RE.water to RE.vine
This is not the first joint project between Vaider Group and JRE. The collaboration began with the RE.water bottle, which received numerous international awards and set new standards in sustainable design in gastronomy.
With RE.vine, the partners are building on this story and expanding it into the wine industry together with Puklavec Family Wines, which sees sustainability as one of the key pillars of its operations and systematically reduces its carbon footprint in winemaking.
The bottle is a key lever for change
At the centre of the project is the RE.vine bottle, developed by Vaider Group. It is a glass packaging solution designed to significantly reduce CO₂ emissions without affecting product quality or its premium positioning. As part of the manifesto, the company committed to developing a lighter wine bottle, and with RE.vine, they have developed a comprehensive low-carbon solution.
The bottle combines several key approaches, including a reduced weight of approximately 490 grams (which is significantly less than standard wine bottles, which often exceed 550 grams), hybrid melting with more than 40% electricity, and the use of low-carbon energy sources. The result is approximately 42% lower CO₂ emissions in production compared to conventional wine bottle production, more than 36% lower emissions in melting, and more than 50% lower natural gas consumption.
Carbon neutrality is achieved through a combination of direct emission reductions in production and the offsetting of remaining emissions through the use of certified carbon offset projects.
As packaging represents one of the largest shares of the carbon footprint of wine, this segment is crucial for achieving real change in the industry. At the same time, the bottle maintains high technical and visual quality while reducing the use of materials, energy consumption and the impact of transport.
Christian Fröba, CEO of Vaider Group:
“With the RE.vine project, we are demonstrating that the decarbonisation of glass packaging is no longer a concept of the future, but a reality today. We are particularly proud to be taking this step together with partners such as JRE, with whom we have been developing sustainable solutions for several years. Puklavec Family Wines joined the project as a sustainability-oriented partner and further enhanced it.
Two years ago, we signed the manifesto at the JRE Congress in Paris, and today we are closing that circle with RE.vine. This is also the first moment when the end consumer can actually complete that circle themselves, with a product they can order and experience. This is the direction in which we want to develop the industry: collaboration, innovation and concrete products that can be directly ordered in restaurants.”
Collaboration as a model for the industry
The RE.vine bottle is used in practice for the wine Trois Femmes, which was created in collaboration between three JRE sommeliers – Nina Bratovž, Katharina Röder and Bethany DeLong.
The project brings together international knowledge, collaboration and a shared sustainability approach, while also highlighting the role of women in the modern wine industry, which further strengthens the identity of the Trois Femmes project.
It represents a coordinated model of collaboration in which the packaging manufacturer acts as the driver of innovation, the winemaker as the guarantor of quality, and gastronomy as the direct link to the end consumer. Such a model enables a faster transfer of innovations from development into actual market use. At the same time, the project clearly shows that sustainability requires coordinated changes across the entire value chain – from packaging production to final service in restaurants.
Available in restaurants across Europe
The wine Trois Femmes was presented on April 20, 2026, at the JRE Congress in Cologne. The project was positively received at the presentation, and the wine will be gradually available in selected JRE restaurants across Europe.
The project thus builds on the long-term collaboration initiated with RE.water and translates the sustainability manifesto into a product that guests can actually experience in a restaurant.
Design, innovation and sustainability as a whole
The RE.vine bottle received the Red Dot Award 2026 for product design, which further confirms the market and design relevance of the solution and demonstrates that high-end design, innovation and sustainability can function as a whole.
Vaider Group builds its development on these foundations, with a focus on technological advancement, quality and distinctive design, which today also includes high sustainability standards.
Photo: Jesper Hilbig for JRE
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About Vaider Group
Vaider Group, which includes Steklarna Hrastnik (HRASTNIK1860) and Vaider Srpska Fabrika Stakla, is a premium European manufacturer of glass packaging. By combining advanced technology, design and sustainable approaches, the Group develops solutions for the most demanding brands in the wine and spirits industry and actively shapes the future of glass packaging.