Pantone® Colour of the Year 2026
Quiet Glass Design as a Strategic
Choice for Premium Brands
Cloud Dancer in Vaider Glass Packaging
When Quiet Becomes a Competitive Advantage
As the world becomes louder and more visually demanding, some premium brands are choosing a different response — not to compete for attention, but to step back with intention.
Pantone® Cloud Dancer sets the tone for this shift: calm, restraint, and clarity as a deliberate brand decision.
A Shift Shaping Premium Design Across Industries
Premium today is no longer defined by visibility alone.
Across beverage, wellness, and lifestyle categories, brands are rethinking how packaging communicates value — moving away from excess and towards material honesty, balance, and longevity.
Cloud Dancer reflects this change. It introduces a new design language:
- emotionally grounded rather than attention-seeking,
- calm rather than decorative,
- built to stay relevant beyond a single season.
Glass Is The Natural Medium for Pantone® 2026
Glass allows Cloud Dancer to exist quietly and confidently.
Instead of overpowering the colour, it works with light, transparency, and shadow to create a refined sensory experience.
- Honest materiality that enhances soft colour expression.
- Light refraction that creates the visual rhythm and calm.
- Weight and surface that give colour a tactile presence.
- Minimal forms that reinforce premium positioning.
Vaider Group is a Partner for Brands That Design With Intention
Vaider Group works with brands that see packaging as part of their identity — not just a container.
- Design and development grounded in material understanding
- Advanced glass production and decoration
- Consistency from the first idea to the final production.
Ready to Be Inspired?
Flip through the Cloud Dancer® bottle catalogue.
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Why us
Clear vision, state of art technology and environmental commitment don’t end with our product but start within the burning heart of the company.
