INTRODUCING

The $kull

 

Customer: Philipp Plein Parfums SA
Brand: Philipp Plein
Segment: Perfumery
Category: Perfume Art Edition
Origin: Italy
Expertise: Weight, thickness of bottle

CONTACT US Read case study

 

Customer: Philipp Plein Parfums SA
Brand: Philipp Plein
Segment: Perfumery
Category: Perfume Art Edition
Origin: Italy
Expertise: Weight, thickness of bottle

Read case study

“I am a dreamer and a believer. I dreamt of launching a perfume years ago, I just wanted to wait for the right moment and the right partners. PHILIPP PLEIN exists for a reason; we are born to be different. So today it is because of our game-changing spirit that this dream is coming true. My first perfume creation is completely different from anything that already exists in the industry and from now on that industry will never be the same again.”

 

PHILIPP PLEIN, FOUNDER & OWNER OF PHILIPP PLEIN GROUP

Background

THE $KULL is a stunning and unprecedented Perfume Art Edition, to mark PHILIPP PLEIN’s hitting the world of perfumery. THE $KULL is a strong symbol of life, inspiring to live life to the fullest. The flacon is a sculptural and imposing piece of art, unprecedented in the world of fragrances. A three-dimensional multifaceted head, sculpted like a black diamond and carved from massive black-lacquered glass. A true masterpiece, handcrafted from the inside out.

The fragrance is born of a co-creation breathed into life by Philipp Plein himself and the internationally acclaimed Master Perfumer Alberto Morillas. Presented in a Parfum luxury concentration, THE $KULL scent is created to evoke a luxurious and sexy olfactory tattoo, leaving a powerful and addictive imprint on skin.

Challenge

#1 The Skull bottle is also nothing like ordinary in design of other complex components that needed to make perfect match with the glass.

#2 Main technical challenge of the product was the size, weight and the thinness of the bottle. Since iconic skull symbol irradiates identity of the brand in an art edition bottle, the skull parts on the sides needed to be precisely distant from each other in visually acceptable proportions. Initial side width from the marketing drawing was 25 mm, but careful study showed it would be necessary to lower the weight and size of the bottle. Consequently, the required volume would be compromised.

#3 Possibility of cracking mouth on the glass bottle of 380 gr and FEA15 neck was another technical challenge we had to face.

#4 The final challenge was 106 cm bottle width which makes corners and other surfaces very distant from the entrance of the gob.

 

Solution

#1 An understanding of behaviour of the glass on this project was generated through testing the tools modifications. Speaking of collar and skull head half parts, the knowledge to make clear-cut tooling corrections on CNC machine was essential to gain precise control over the glass blown into the corners of the step on shoulders for collar. And same for well-defined skull shaped outlines on the both sides of the bottle that were indented.

#2 Challenged by the heavy gob that needed to enter the blank mould successfully, Hrastnik1860 decided to analyse all bottles within portfolio with similar requirements. Innovative 3D study with Siemens NX live simulation of the mould led to assurance of the bottle feasibility on the minimum of 27 mm side width, which secured the requested volume of 125 ml. Proposed dimensions were then carefully studied from both sides once again, new drawing was confirmed, and trust was established.

#3 The strength of the neck was only possible to achieve with precise and technically demanding technique of heating the upper part of neck on the machine and immediate cooling after the blowing process.

#4 Blowing glass to all distant corners proportionally required immensely error-free technical control of the settings on the machine. We made sure to have the very best experts leading the production.

 

 

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