Webinar: Going Premium video
On the 10th of November, we hosted a webinar on the topic of premiumization. Specifically, how design & development in packaging can have a definite impact on the perceived value of your products from the customer’s point of view. Whether adding aesthetical, emotional or functional value, it can position your brand higher and make it stand out on the shelves. Now it is available on video!
For the first time, more than half of the world’s population has enough disposable income to be categorized as middle class. By 2030, there will be 2 billion more middle-class people in this world. With the rise of people’s disposable income, premiumization is being driven by a desire for choice among consumers, with drinkers feeling like they are getting a better deal from their drinks even if they need to spend a little bit more. People are drinking less but drinking better – this premiumization and thirst for luxury spirits seem to be big factors accelerating the growth of brands…
Why go premium? Find out everything in the video below.