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“I needed an agile, responsive and cost-effective company, having on top of that, the technical expertise associated with the latest innovative technologies. I am super happy and proud of the final result.“
CHRISTOPHE AMIGORENA, MELIFERA OWNER
Melifera is not just a gin, it is a brand centred around the flower named Immortelle.
This flower‘s faculty to never fade away even after it has been picked up has its legends and the power to restore health and youth to those that use it. It was worn by Queen Alienor d’ Aquitane, consort of England and France, for her wedding. She braided her Immortelle flower crown to guarantee wealth and fertility to her union with Henry II.
So when talking about the franchise, the owner Christophe Amigorena, did not hesitate to put Immortelle at the heart of the brand. Indeed, Melifera Gin is unique because it is the first organic gin distilled with these flowers.
When the Melifera owner decided to put forth the effort of making the packaging of the bottle, which is the main asset of the product, the main objective was to make the bottle seem archaic – robust and light green coloured, with the delicate Immortelle crown below the shoulders.
He wanted to find a glassmaker that is able to produce pure glass and fast development process. „I chose Hrastnik1860 because I knew that my project was very challenging. I needed an agile, responsive and cost-effective company having on top of that the technical expertise associated with the latest innovative technologies.“
The most difficult part was to make the bottle look aged and to make flowers visible all around the bottle. The latter needed a special solution for the coloured embossed flower crown, a visual difference between the small flowers and leaves all around the bottle, positioning each detail and aligning them with a digital inkjet application.
On the outside, with its shape, the bottle of Melifera looks ascetic with its pure form. When we look closer, it impresses with details, especially with the intricate embossing, barely perceptible to the touch and seemingly random, even though a lot of effort and technological expertise was put into making the mould itself.
It boasts a sophisticated decoration, more precisely a relief in the form of a woven wreath, which acts as a crown and, in combination with the final print, it gives a special rustic stamp. We used images with illustrations of twigs and flowers to construct the wreath, so it is designed with a high degree of precision and sensitivity to real details. All that had to be aligned with the capabilities of the technological process of making the bottle. This means that the delicate transitions of the wreath structure during mould division were designed to allow the smooth opening of the model during production. Only when we meet all the necessary, demanding criteria do we get an excellent result.
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