Take that one next step
“The offered partnership by Hrastnik1860 means a lot to us, as they make exquisite high-quality products, which will help the sales to grow“
SAMO KENDA, BERRYSHKA CEO
Berryshka is a Slovenian craft producer of spirits and liqueurs.
They produce gin, juniper, and liqueurs, and they will also upgrade their collection with whiskey. Their range assumes 6 different liqueurs, 3 gins, and 3 junipers. Spirits belong to the higher price range, liqueurs fall into the lower price range. The main products are gin and juniper. Their gin is awarded Slovenian gin and is famous for the taste of ten herbs.
The vision of the company is to be recognized as one of the highest quality spirit makers on the market because they have the highest knowledge about herbs and the high-quality distillation process. The main consumer is between 25 and 40 years old, mostly the buyers are women. The identity and personality of the brand are modern, elegant, energetic, and unique with the touch of tradition. You can see their current packaging on the left picture.
Packaging redesign options
One bottle is being used for all drinks they offer, therefore design proposals needed to tackle all different segments. Options were divided into 4 different proposals.
1st – a similar shape of bottle from Hrastnik1860 collection Saturn, it is lighter in weight, which means it is more sustainable.
2nd – a completely different shape from our collection, Luna, bottle of modern tradition that tends to send a positive emotional message of harmony.
3rd – new bespoke bottle that stands tall and straight.
4th – new bespoke bottle with berry-like shape, it is lower and wider.
We chose leaves in the search for a defining element to add to the bottle. Every berry has a leaf and every plant has a leaf. A leaf is a symbol of fertility and growth and it represents hope, renewal, and rebirth. So it is perfect for the new birth of the Berryshka bottle.
Samo Kenda and his Berryshka team could not sleep, that is how excited they were with the design options that they received from Hrastnik.
They had 4 different options of shapes to choose from, basic to complex, collection to bespoke. Not just that, but also all the different decorations, embossing, punts, straps, dots, etc. As it always depends on the client’s wishes, needs and resources the choice is always hard to make, but we think we gave the customer the right ideas that will take their brand communication and connection with a customer to a higher level.
To see which option they selected click on the video below.
You can share your project with inquiry.Start here
Take that one next step